« Futurism, Steampunk, and Technology with a Sense of Humor | Main | An autocorrect walks into a bar… »
Thursday
Dec062012

2013 Trend: “Play as a Competitive Advantage”

It’s that time of year. No, not the holidays — time for end-of-the-year numbered list retrospectives and new year predictions.

Market analysis firm JWTIntelligence has identified 10 trends that will shape consumer mindset and behavior in 2013. Number 1 on the list? Play. Or, more specifically, Play as a Competitive Advantage:

Adults will increasingly adopt for themselves the revitalized idea that kids should have plenty of unstructured play to balance out today’s plethora or organized and tech-based activities. In an age when people feel they can’t spare time for pursuits that don’t have specific goals attached, there will be a growing realization that unstructured time begets more imagination, creativity and onnovation—all competitive advantages.

Whether this “trend” will translate into reality in 2013 is anyone’s guess. I do think the core observation is true. However, playing solely for sake of competitive advantage and not simply for play’s sake kinda misses the point.

PrintView Printer Friendly Version

EmailEmail Article to Friend