Wall Street Journal: “Serious Games”

Luke Hohmann discusses “serious games” for solving business problems.

Structuring business problems as games can simulate the actions and reactions within real markets. Gaming business problems can also bring about product insights and reveal customer needs.

Play engages our brains in ways that the linear problem solving we normally engage in at work may not. Incorporating games into the workplace could lead to a more fun environment and a competitive edge as well.

Related:

• innovationgames.com: “The seriously fun way to do serious work. Seriously.”
• Innovation Games: Creating Breakthrough Products Through Collaborative Play [amazon.com]

(via atomic spin)