More Big People Toys to Influence Public Policy & Behavior

Building on a previous post on the benefits of using play to shape public policy & behavior…

The Fun Theory just added Bottle Bank Arcade Machine [youtube].

This contraption turns collecting glass bottles for recycling into something akin to Whack-A-Mole (minus any actual whacking of glass).

This is brilliant (and by electing to use italics I’m signifying that if you could hear inside my head as I typed you would have noted that I really drew that out and made it go all sing-songy).